THE POWER OF THE EARTH
UME
Ume is a fruit often mistaken for the common plum. Ume fruits grow on deciduous trees that bloom sweet-scented pinkish-white flowers from their branches. The Nanko Ume is the most famous & highest quality ume brand from Japan’s Kishu region in Wakayama Prefecture. Wakayama Prefecture harvests nearly 60% of the nation’s ume.
FACTS ABOUT UME
UME
are not plums
Ume (Prunus mume) are often mistaken for plums (Prunus domestica). Even though they both belong to the same genus, they have very different characteristics. While the plum sweetens as it ripens, the ume’s tartness becomes more pronounced. Fully ripened ume contains more citric acid than lemons and limes; when consumed, citric acid has an alkaline effect on the body that has many health benefits.
FACTS ABOUT UME
UME
is rich in polyphenols
Polyphenols are found mostly in fruits, vegetables, and spices. Studies show that polyphenols are powerful antioxidants that can be beneficial for health. Both the fruit and skin of the ume contain polyphenols, and the amount of polyphenols increases as the fruit matures.
CHOYA
CHOYA’s Ume products are made from 100% Japanese ume
CHOYA PRODUCTS
OTHER CHOYA PRODUCTS
YUZU is a citrus plant and fruit that belongs to the Rutaceae family, such as along with oranges, grapefruit, lemons, and limes.
Like lemons and limes, the yuzu is a citrus fruit that is healthy for the body. Its unique natural fragrance makes it an essential ingredient in traditional Japanese cuisine.
